The Five-Minute Favour
Become the person whose messages get answered within the hour.
Almost everyone underestimates how much goodwill comes from help that cost them nothing to give. That blind spot is well documented, and it is the whole opportunity here.
A favour is often worth far more to the person getting it than it costs you. An introduction that takes two minutes can unstick something that has been stuck for months. Because it is cheap, you can do it often and without keeping count, and often is what builds a reputation. Reputations compound in a way single favours do not — which is not to say people stop noticing who helped them, only that you do not need to.
Notice what you can close right now
An introduction, a link, a name, a quick read of something. Under five minutes, it qualifies.
Do it now or not at all
Meaning to help later reliably turns into nothing. The value is in the speed, not the effort.
Never mention the score
A favour with an expectation attached is a trade, and it lands like one. The compounding only happens when nobody is counting.
Ask both sides before introducing them
An unwanted introduction wastes two people's time and costs you the reputation you were building.
Go deeper
What the paid version adds to this one.
Introduction templates both ways, including how to say no politely
How to hold the line when the requests outgrow the habit
The follow-up that turns one favour into a real relationship
Real threads pulled apart on camera, what worked and what quietly did not